Good booze makes all the difference
Back in my younger drinking days, the goal and point of drinking was always to get as inebriated as possible as cheaply as possible. I can remember countless times being in an LCBO in my late teens/early twenties thinking:
“This plastic jug of local whisky is $8 cheaper than this small bottle of Scotch… why do these idiots throw their money away??!!”
Like all acquired tastes though, the more accustomed you become with something the more you notice the subtleties. After a while, quality (or lack thereof) sticks out like a sore thumb.